December 18, 2015  —  by

Top 10 Trending Designers on Google 2015

credit: Vogue USA

At the end of October, Raf Simons announced he was stepping down from Dior following a successful three-year contract with the house. That news propelled Simons, the cerebral and social media–shunning Belgian designer, to the top of Google’s most-trending-fashion-designer-of-the-year list, according to data released this week. (The denotation doesn’t mean Simons was the most searched-for designer, but rather that he piqued the most interest during the year, which Google measures by looking at the rate of increase in searches for a specific person.) As per Google’s graphs, interest for Simons picked up in late October and hasn’t quieted down since.

But if Simons seems a likely choice for the number one spot, the rest of the list is a bit more unexpected. Karl Lagerfeld, a social-media favorite, came in seventh. Olivier Rousteing, whose Instagram follower count is nearly 2 million strong and who released one of the year’s most popular collaborations with H&M, does not even rank in Google’s top 10. See the full list below, and discover the top 10 trending designers on Google.

1. Raf Simons

2. Shoshanna Lonstein Gruss

3. Giambattista Valli

4. Thakoon Panichgul

5. Tadashi Shoji

6. Elie Saab

7. Karl Lagerfeld

8. Christian Lacroix

9. Zuhair Murad

10. Tommy Hilfiger