May 13, 2015  —  by

Fondazione Prada Milano

credit: designboom

Last May 9th, the new milan venue of the Fondazione Prada opened to the public. The 19,000 square meter complex designed by OMA embraces the relationship between new architectural elements with the reclamation of a former gin distillery, comprising warehouses, laboratories, brewing silos, and new structures which surround a large courtyard. Located just south of the city center, the campus consists of seven existing buildings with three new ones — museum: a space for temporary exhibitions; cinema: a transformable multimedia auditorium; and torre, a ten-story gallery tower for displaying the foundation’s permanent collections.

The project — led by Rem Koolhaas, Chris Van Duijn and Federico Pompignoli — marks a milestone in OMA’s long-term collaboration with the fashion house. Koolhaas says ‘the fondazione is not a preservation project and not a new architecture. two conditions that are usually kept separate here confront each other in a state of permanent interaction — offering an ensemble of fragments that will not congeal into a single image, or allow any part to dominate the others’. Moreover, to coincide with the opening, OMA has designed two exhibitions for Fondazione Prada: ‘Serial Classic’ co-curated by Salvatore Settis and Anna Anguissola (running from may 9 – august 24) and ‘Portable Classic’ co-curated by Salvatore Settis and Davide Gasparotto (in Venice from may 9 – september 13).