February 3, 2016  —  by

Fashion houses approaching the Arabic Luxury market

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Dolce & Gabbana is the latest to approach the Arabic Luxury market. The fashion house has released their first ever hijab and abaya collection for muslim woman in the Middle East and muslims across the world. The luxury Italian fashion house features of loose-fitting clothing, full-length dresses with long sleeves as well as headscarves. The pieces come in black and neutral hues although there is some flower prints on the scarves.

Last year, Stefano Gabbana revealed  that the duo are creating a range of clothes for Muslim customers in an interview with The National newspaper. ‘I’m really fascinated with the Middle East and we’ve just completed a prêt-a-porter collection of abayas and sheylas.  Pieces have some lace, embroidery and some prints – but not too much,’ he said.

Some muslim women are happy to see the move of high-end fashion houses approaching the muslim world and culture. Others, however, were more sceptical and said the move is a marketing ploy.

A report by Thomson Reuters found that Muslims spent around $266 billion on clothing and footwear in 2013. The report also predicted that it will increase to $484 billion by 2019. Growth in retail in the Arab world is currently outpacing Asia and Russia.

This in not the first time high-end fashion houses approach the muslim world, fashion house such as DKNY, Tommy Hilfiger and Oscar de la Renta have all made collections for the muslim women. While H&M featured a hijab-wearing woman in one of their 2015 advert campaigns, Mariah Idrisis who has been interviewed by Nombre team a few months ago – Read the full interview here.