January 29, 2016  —  by

Calvin Klein campaign embraces youth culture.

credit: Ftape / It's Nice That

Justin Bieber leads a diverse cast of global superstars, actors, musicians, activists, models and street cast unknowns in the Calvin Klein Spring/Summer 2016 ad campaign by Tyrone Lebon.

For the first time each of the Calvin Klein brands (Calvin Klein Collection, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear) are presented together with images and a video that sets out to embrace youth culture.

The long line-up includes musicians FKA twigs, Kendrick Lamar, Justin Bieber, Fetty Wap and Joey Bada$$, alongside models Kendall Jenner, Adwoa Aboah and Abbey Lee Kershaw. Over 30 stills are overlaid with “I _____ in #mycalvins”, with a different word filling the blank each time. It includes a number of new faces found via street castings, and is accompanied by a short film also shot by Lebon