January 11, 2016  —  by

Berlin: the upcoming fashion capital?

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In the last 20 years the German capital of Berlin has developed to the point where it is closing in on these heavy hitters. Since the fall of the Berlin Wall and the subsequent clashing of cultures, a hugely artistic city has developed.

Berlin’s style has been synonymous with individuality for a long time; from its punk heyday through to the city’s current brooding, minimalist aesthetic. Recent seasons have seen a new wave of fresh talent like Sadak, Simon Freund and Hien Le crop up in the city, as Mercedes-Benz Fashion Week and industry trade shows SEEK and Premium give local designers the chance to shine on the global stage. Meanwhile, concept stores like Voo, The Store and Andreas Murkidis push progressive agendas that keep the city looking forward; likewise with high-end publication 032c and Highsnobiety’s very own European HQ. With more and more young creatives drawn to Berlin’s cheap rents, easygoing lifestyle and thriving creative scene, it looks like we’ll be hearing a lot more from the German capital in the future.

For this season, Gucci and Givenchy have turned to Berlin for the location of its most recent campaing. Givenchy is visiting the German city of art to showcase its pre-fall 2016 menswear collection. Riccardo Tisci shows an affection for Berlin with minimal lines and a sophisticated execution of patterns. The French fashion house’s hero pieces for the season are straight-forward with a focus on tailored coats and trim suiting. 

Regarding Gucci‘s campaign designed by Alessandro Michel and shoot  by Glen Luchford. Features a skateboard, a stuffed peacock and Gucci’s trademark excess, the campaign is an ode to an epic night out and boasts a palette worthy of Wes Anderson, with Jane How’s styling impeccably brought together with set design by Gideon Ponte. Set in a pink-tiled bathroom, in a Berlin U-Bahn station and on a rooftop at dawn, never has taking the night too far been so lavishly accessorised.

It was a coincidence? Or it is that Berlin is becoming the new fashion capital?