January 7, 2016  —  by

4 Korean Brands-To-Watch

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Viva Studio

Viva Studio is a Seoul-based brand, their most recent collection from this consistent label is inspired by hot air balloons, and mixes retro styling with subtle graphics such as circular-arranged type. Launched back in 2009, the brand is influenced by American and European looks, as can be seen in this collegiate-style offering.

Rejina Pyo

A member of the prestigious Central Saint Martins alumni, Pyo completed her Masters in 2011 and has blazed a path creating wearable yet exciting pieces. Graphics are art-inspired, fluid and bright; the current collection features the popular alternative-camo trend.

Cres E. Dim

CRES. E DIM. is Korean designer brand by Hongbum Kim since 2009. The brand name CRES. E DIM. is came from the musical term ‘crescendo e diminuendo’. Their collections are inspired by Nicolas Sassoon, Canadian media artist, with his witty artwork and from contemporary mood of Yves Klein Blue among other references.

Hyein Seo

This Korean-born graduate designs from Antwerp, Belgium. Glowing neon lights and Korean lettering provide street-style graphics with an underground motorsport edge. Rebellious and dark, the label received worldwide attention from the fashion pack when Rhianna wore a T-shirt by the designer emblazoned with the logo ‘School Kills’